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A digital christmas

xmastreeGood and bad news this christmas. Firstly the bad. I returned to my parent’s house for Christmas only to discover that they currently don’t have any Internet whatsoever. I managed to share my 3G internet connection on my Nokia N95 8GB via Bluetooth with my Macbook so at least I have some connection, albeit pinging servers at over 300ms. 

On the good news front, I’ve received plenty of techie books to keep me busy. For 2010, I’ve identified my skills in Excel, CSS and landing page optimization need to be improved. With the latter, we ran a competition on one of our sites in our portfolio, and we sent a huge amount of traffic to merchants, but it became quickly apparent that the quality of the landing page influenced whether we generated £10k in sales, or literally nothing at all. 

My Excel book is probably large enough to kill someone with and has all the information to satisfy my knowledge for pivot tables. Over the forthcoming week, I’ll be cracking into that and my book on CSS. If I am to work on creating landing pages for clients, then knowledge of CSS will be critical. It’ll be helpful for my sites in my personal portfolio. Another book I need to buy in the new year is one on analytics, but I’ve got plenty of reading for now!

No pictures on this post. Not until I have a Broadband connection again!

Google real time search

This screen grab of a search I did is testament to Google’s new real time search results working 😀


A little introduction

Farewell Royal Holloway, time to start the working life

Farewell Royal Holloway

After a couple of days hunting, I’ve finally settled on a WordPress theme for my blog and accordingly now seems as good as time as any to introduce myself. In September 2009, after two business degrees I figured my time at university should come to an end and I should start contributing to UK GDP.

Just two weeks after completing my MA in European Business at Royal Holloway, I was very fortunate to get a job. With my academic background I could have taken the path of a management graduate scheme, but rather I’ve decided to start a career in digital marketing. I love it too much.

Digital marketing isn’t something covered a lot (if at all) at university in neither my marketing or advertising modules, so the learning curve can be steep. I could quite happily give a 30 minute presentation on the democratic deficit at the heart of the EU institutions, or the impact of institutional shareholding on different models of capitalism across the EU, but to ask me to give a 30 minute presentation on link building would present a challenge.

That’s why I’m working my way up from the bottom. Digital marketing is a passion for me, and knowing SEO well is  going to be an essential skill in my career. So let the fun begin.