A sad day in the SEO community as Google removes the previous interface for the Adwords Keyword Suggestion Tool. It’s moments like this when we realise that wars and poverty aren’t important.
If advertising as a vehicle promotes consumerism and contributes to the traits of capitalism that has adverse affects on society then it’s a sure bet that digital marketing, a career I’m starting conflicts with my aspirations to live a lifestyle consistent with preference utilitarianism.
In this article I make no defense of the industry, but provide arguments that my own particular career path at present is one that minimises these adverse effects.
Firstly I would make the case that working in search marketing, a field of marketing that is a little more distant from traditional advertising. It is the case that with search marketing, the consumer knows what they want and my job is merely to help them find it. Whether or not that product or service that they are looking to buy is a necessary purchase or represents value is a different matter, but at least I am not creating false wants – only fulfilling them.