Anyone who has worked on a financial client will appreciate the frustration SEOs commonly face. Google primarily uses the link graph as a proxy for determining what are useful sources of information, however because many of the financial companies are FSA regulated, their hands are legally tied on what content they can produce. In the instance of Mortgages for example, providers can offer the product, but can not take an advisory role. This makes it extremely difficult for websites to make their site worthy of generating authentic link citations.
Taking any client on a journey of producing content can be a difficult one, but those with some financial experience will hopefully appreciate what we have achieved even more. Sure there are some limitations with the infographic; it’s faced several amendments, and sure there are some limitations imposed on the CMS which has restricted our ability to make as shareable as we wanted, but it’s a good step forward and I’d personally appreciate any sharing that is done.
Visit Tesco Compare now, to compare Home Insurance
