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New ‘Communication Ad Extensions’ for Google Adwords

Haven’t seen this before.

This is what appears when you click on request call…

… and finally request email.

EDIT: Our Google rep has just confirmed this to be new ๐Ÿ™‚ They’re called communication ad extensions, are a free way to get leads, therefore won’t appear in the Adwords UI and only appear for 10% of queries. Currently in alpha.

So, what do you think ?