In June Arena hosted a SEO Seminar at the Soho Hotel. I was one of the speakers and I chose the topic of how to properly measure SEO. Over the past few months I’ve encountered a lot of SEOs who sadly have no consideration for issues such encrypted search and iOS6. It’s especially timely given that Firefox are now fully supporting Do Not Track (DNT) so looks like the on going battle to get data is set to continue. You can view the bulk of my talk below, otherwise see the rest of the videos here.