With just a few weeks of being a SEO professional, I was packing my bag and getting ready for the SEOmoz Pro Training London Seminar 2009. With little experience in SEO I was a little apprehensive since the course is geared at established professionals rather than newly starting juniors such as myself. It kicked off with some pretty hardcore Google Analytics data being exported into Excel. After that initial scare, I was very much at home.
The quality of the speakers was exceptional and what I learnt was invaluable. A particular highlight of mine was the guys from Conversion Rate Experts who gave an excellent presentation on (yes you guessed it) improving conversion rates. One of their clients included SEOmoz themselves and the results they had with them were quite impressive.
Another entertaining presentation was given by Ben of SEOmoz. He seemed like a really likable guy and made the room laugh many a time. Ben said it best himself when communicating wasn’t his best skill. Producing data and being smart is. Some really interesting analysis appeared out of the graphs shown, most noticeably the lack of correlation between the use of header tags and SEO rankings. The trends seemed to suggest little correlation. However, having just completed a stats module as part of my Masters, using applications such as SPSS with regression models, I know correlation doesn’t equal causation. I think with another year to work, Ben’s presentation is going to be the one I’m most looking forward to next year I think.
One consistent theme emerged from the seminars and that was my need to learn Excel. I’ve done Excel every year for the past 5 years in education, but I still don’t really feel like I know it. Over the next few months, I’m going to be hitting Excel hard since it seems to save so much time and provide an invaluable insight into analysis.
There was a free bar on the Monday night at a local Jazz bar which I took advantage of. I met a couple of people there, but honestly I really should have taken more advantage of the networking opportunities. Next time I won’t be making the same mistake.
I’m not entirely sure what the next industry event is in the calender, but with an appetite to learn more and more, I’m looking forward to it.